The Cashletes brand represents the relentless pursuit of financial victory. Early 2014 the Cashletes website underwent an overhaul to keep up with the fresh new visual direction the brand was taking. The online destination for the brand required development of an engaging e-commerce platform as well as a blog. I utilized Shopify and WordPress to execute just that.
Apparel & Packaging
In addition to Cashletes’ online presence, I designed a complete range of garments that fully embody the brand’s sporty, aesthetic, while keeping up with the ever-changing trends of the streetwear industry. Items included t-shirts, sweatshirts, headwear, outerwear and accessories that utilized contemporary and classic silhouettes.
Cashletes packaging was designed to be fun and interesting while further establishing the brand’s personality. I developed multiple components to package select outgoing orders through the brand’s online shop. Lookbook styling and creative direction was also handled.
CONCEPTS & DESIGNS
The development of a new online presence for Cashletes helped boost online sales for the months following. The brand’s performance in online marketplaces also skyrocketed, with several items earning top-seller status on leading streetwear shopping destination Karmaloop.com.