Crossfit supplement brand Revive RX needed a refreshing new look for their website to keep up with competitors in their market space. I re-imagined the brand as a heavy hitter in the crossfit industry, and emphasized the extreme style of the sport through the imagery and styling throughout the web design.
To complement the website revival, Revive RX decided a refreshed set of packaging was the next logical step. I re-branded their packaging collection for their re-formulated workout supplements to take the brand to the next level.
In redesigning their packaging I took cues from the company’s original branding and created something that stood out and appeals to their target audience of extreme fitness athletes. In addition to the packaging for each supplement type in the lineup, I designed promotional care packages that would go out to gyms across the country.
CONCEPTS & DESIGNS
The re-branding of Revive-RX’s website and product line proved to be a success, with a massive increase in sales and conversions through the company’s online site in the year span between their old branding and new branding.