Streetdapper is a startup apparel customization service that required a web experience that enables visitors to not only browse a selection of garments, but customize them too. I implemented a clean interface that speaks to both the tech-savvy and fashion-forward visitor, while featuring a slick online apparel customizer.
In developing Streetdapper’s branding I designed the logo to appeal to the male athleisure consumer. Each delivery of the logo was made to be versatile for use on a variety of applications, including web, print and other media, and to be legible at a range of sizes.
In order to provide the best customer experience when shopping for a custom jacket, I developed an instant-feedback online customizer. The Streetdapper customizer gives potential customers the opportunity to play around with options and preview their custom jacket before purchasing.
Streetdapper offers custom products at the retail and wholesale level, with wholesale customers having more customization options. I created an alternate customizer for wholesale customers that still gets the job done without the flashiness of the retail customizer.
Retail User Interface
Wholesale User Interface
HIGHLIGHTING PRODUCT DETAIL
The development of Streetdapper’s branding, website and customizer gave the startup the right tools to attract customers and receive retail and wholesale orders. Using the website, prospective customers are able to engage in the production process and create an endless combination of unique garments.