Trailblazing template vendor Theme Fiend offers the biggest library of themes for the Big Cartel e-commerce platform. In addition to developing a lineup of customizable themes for Theme Fiend I established the website’s brand identity and created a fun little mascot to make the Theme Fiend brand friendly and memorable.
Customer customization of Theme Fiend’s themes was previously handled by way of easy to edit code snippets. This process was outdated, so I helped redesign the customer experience by creating the interface for a theme customization panel. This enabled customers to edit and preview their customizations before installing a theme to their shop.
In developing a lineup of themes for Theme Fiend I took cues from modern e-commerce design trends and incorporated various layout types into the different themes. I helped ensure that each theme met a certain need that a new business looking to open up an online shop would have. The themes created were for Big Cartel and Shopify, two of the most popular startup e-commerce solutions.
It was important to design the themes in a way that wasn’t “cookie cutter” but could still apply to various types of vendors. It was also essential to keep in mind the different customizable elements of each theme. Overall I wanted to give Theme Fiend’s customers endless possibilities and the freedom to create any online shop design they could imagine.
The development of new templates for Theme Fiend along with a template customization panel helped boost conversions and sales for the Big Cartel theme vendor. In total, a wide library of themes were developed that each contributed to higher revenue numbers in the year span of the newly designed themes being available for purchase.